01 / Discover
Review products, buyers, existing assets and the commercial problem. Where needed, propose a paid diagnostic before a larger build.
02 / Define
Agree deliverables, exclusions, investment, milestones, review rounds, content responsibilities and external costs in a written scope.
03 / Build and review
Develop the agreed strategy, content, design or systems. Review at meaningful stages with a nominated client decision-maker.
04 / Verify and hand over
Check the agreed user journeys, including links, forms, mobile layouts and measurement. Document editing, ownership and support arrangements.
05 / Improve
Ongoing work is scoped separately around actual search performance, usage and enquiry quality. A launch is the beginning of measurement, not proof of commercial success.
What affects the timeline?
Product count, content readiness, photography, integrations and approval speed. A timeline is agreed for your scope rather than promised universally.