The business need
Understand the buyer before designing the identity. Review purchase criteria, alternatives, product strengths and evidence.
What an engagement can include
- Buyer and competitor review
- Positioning and value proposition
- Messaging and product naming structure
- Visual identity or focused identity refresh
- Practical usage guidelines and handover
How we judge useful work
A strategy document is useful when your team can apply it to product pages, catalogues, proposals and conversations. We define these applications in the scope.
What we need from you
Access to accurate product information, a nominated decision-maker and timely approvals. We agree the deliverables, dependencies and review points before starting.